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The Annie's Promise

The Annie's promise is to deliver exceptional products that enable creativity, nurture memories and uphold positive values.

We share your passion for creative expression and your love of home and family. Our goal every day is to entertain, instruct and engage you in the things that make you happy and that you enjoy sharing with your family and friends.

We choose and create products with you in mind, selecting the best new offerings from thousands of contributors to give you original products that surprise and delight. Our expert staff makes it easy for you with quality writing, clear instruction and beautiful illustration.

We want to give you a fun shopping experience, provide you with good value, and make Annie's your favorite place to shop.